One thing people don’t tell you about selling on Etsy is how utterly nerve-wracking it is when that little notification pops up on your phones screen letting you know someone has left you a review.
The first time…who am I kidding….every time I get physically shaky. Depending on my mental state before the notification even popped up sometimes my jerk reaction is ‘oh my god I might as well just quit it all!’. I assume it is going to be an awful review.
So the review pops up, you swipe across, there’s the agonising wait for the app to open, desperately wanting to look away but you can’t tear your eyes from the screen. You hold your breath…and it loads. 5 stars and some really sweet words and if you are lucky a really sweet picture to go along with it. Phew. Breathing back to normal, sweat glands deactivated.
WHY ARE REVIEWS GOOD FOR MY HANDMADE BUSINESS?
There’s a good chance if you sell something online, what ever platform you use Etsy, Folksy, NOTHS, Depop or any of the others there is a way for buyers to leave a review of your product.
Which is the way it should be because people are much more likely to buy from you if there a some good reviews to boost their confidence in their purchase. Not only that but it helps you, as the seller, to gain invaluable feedback. Sure a lot of customers will leave generic feedback like ‘great’ or ‘so cute/pretty/perfect’ etc but some take time to leave details, it is these details you should really pay attention to.
LEARNING FROM YOUR ETSY SHOP REVIEWS
Anytime a customer takes time to write a review with detail pay attention to those details.
For example, some reviews from my Etsy shop:
Lovely brooch, great packaging, handmade at its best and coolest!
So cute! Got this as a gift for a friend, arrived quickly and in awesome packaging. Would buy from seller again 🙂
This pin badge looks even better in real life. It holds a very important message. High quality & speedy delivery.
From these three examples I learn that people love the packaging, quick delivery and thankfully the items themselves. This means the customer is liking that it’s a whole experience or receiving something they have brought from me. It means the effort I put into the packaging is 100% worth it. The very first impression a customer gets from the packaging will also affect their impression of the product inside.
Speedy delivery is something I am not great at to be honest. I am honest about my delivery times on my shops but I nearly always post the item on the last day of my target. This is something I know can be improved upon and if people mention it in the reviews it must be worth the effort.
TELL ME IT GETS EASIER
I would but I would be lying. I am sure it gets easier with each review over the years but I still get just as nervous about reviews 2 years in. Fingers crossed in 2 years it’s a lot easier otherwise I will be completely grey.
ANY TIPS FOR DEALING WITH BAD REVIEWS?
I would love to hear how you deal with negative reviews, I am going to cover this in a separate post next month (September).